In Class Discussion/Activities #4: Photograph of "Cool"

"Cool" People Magazine:

I chose People magazine because it contains what is "cool" and "instyle" that month. People magazine is a way that trends begin. People recognize the celebrities in the magazine and see them representing a certain style. Then, everyone copies the style and this is how trends be
The "Cool" View from my house:

This is the view from my house. I chose this picture to represent "cool" because clothing isn't the only thing that can be trendy. This photograph represents that locations are also trendy. In class, we discussed geographic segmentation in regard to advertising to a niche audience. Niche advertisements are designed to reach a certain type of audience depending. In Geographic segmentation advertisers will put their ads together in such a way to attract people from certain area. For example, where I live their are many magazines available to people who live in my town and on the water. The magazines will have special information on events that happening and products to buy if you live on the water. In the book Media Literacy W. James Potter discusses geographic segmentation and several changes that have occurred. He states that "each year, 20% of the population moves to a new home", which causes areas to change. He also says that locations are becoming less "homogenize", this means that neighborhoods aren't as similar as they use to be.

"Cool" Converse:

This is my converse collection. I think it is "cool" because whereever you go you find different styles of converse. The funny thing is this isn't my whole collection just the ones I didn't have to dig for. Each represents a different time in my life and style for that particular day.The high tops are from my high school days which is why they look so warn out. "Cool" is different for every person. For me having different shoes was "cool". I remember in 8th grade everyone bought a pair of either low top or high tops. The people who started to wear converse shoes after they were "popular" again were called "posers" in my school.

My "Cool" UGGS:

I remember about six years ago my sister bought her first pair of UGGs. They weren't really big yet. I think my sister is the first person I saw wearing Uggs. Then out of the blue everyone had UGGs. I have to admit I wanted a pair because I thought that if everyone had UGGs that I should get a pair as well.

I think that both UGGs and Chuck Taylor Converse shoes are "cool" because they both represent an image. I think that UGGs and Converse is a trend in its self because you are open to something different. Sometimes I want to preppy and other times I want to be punk. It all depends on my mood. I also like to mix and match preppy and punk. In the Look Look press kit it discussed how they have people who go out and find new trends before they have been discovered. Trends just erupt over night, but people seem to think that the trend wasn't there all ready. The interesting thing I am learning about trends is that they were here all along they just hadn't been discovered or marketed yet. Look Look works with big companies to find the trends to market and sell.