I designed an advertisement for a costume shop I created that sells Halloween costumes. The costumes in the store can be used for various occasions as well. I personally think that Party City has really great costumes but a lot of them are expensive. I decided to make a shop where year round you can find costumes that aren't expensive. This poster was designed for mass audience. According to Media Literacy by W. James Potter for the media to be considered "mass", an audience must contain four characteristics. First, the audience must be heterogeneous. Second, the audience members must be anonymous. Third, there must be no interaction among audience members. Forth, no social organization. "The mass media construct audiences so they can rent those audiences out to advertisers" (Media Literacy, pg. 43). This means that the "mass media", those six major corporations I discussed earlier, come up ways to use us (the audience) as advertisements. For example, the reason why North Face clothing says North Face is so that when wearing the clothing we advertise to new consumers. If it weren't for the audience a product, television show, or clothing line would never prosper.
This advertisement is heterogeneous, it was designed for all different types of people. It is also anonymous in that no one specific type of person is targeted. This advertisement is also not affiliated with any specific social groupings. This advertisement wasn't designed for a specific group.
Work Cited:
Potter, W. James. Media Literacy. Minneapolis: Sage Publications, Inc, 2007.
I decided to design another poster for fun. While I was making this poster I was having a battle with myself between whether this is a "mass" advertisement or a "niche" advertisement. I realized that even though the hair color is red its not specifically designed for red heads. It was designed for people who want to dye their hair red. The purpose of hair dye is to dye your hair any color you want. You don't have to be a specific type of person. You just need hair and to want to changed your look. This poster is heterogeneous and its anonymous.
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