This commercial is an advertisement for Bud Light. This commercial consists of people who are stranded on an island after a plane crash trying desperately to get home. One of the stranded passengers walks over to the others and tells them she has found the planes radio equipment in hopes to getting off the island. The others have no emotional response as if they aren’t happy by the news. Then, another passenger gets their attention by saying he “found the planes beverage cart and [that] it’s full of Bud Light.” They instantly become excited and say things like “we are going to be okay.” At the end of the commercial, the same passenger that found the radio is almost gets in contact with a rescue team and someone turns the radio to a music station.To me this commercial is also sending the message that in order to have a good time you need to have an alcoholic beverage in your hand. It demonstrates our need to live in the moment and have a good time no matter where we are. Even if never seeing your friends and family is at stake at least your having fun at least until the Bud Light runs out.
This commercial is playing off the popular television shows “Survivor” and “LOST”. I would say it plays off of lost the most since LOST seems to be the most talked about show. I have never seen it but I know that a lot of people who can’t get enough of the show. This commercial was directed to the mass media. According to Media Literacy by W. James Potter, “mass media” must consist of four characteristics. Mass media must be heterogeneous, anonymous, have no audience interaction, and no social organization.
Work Cited:
Potter, W. James. Media Literacy. Minneapolis: Sage Publications, Inc, 2007
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