In Class Discussion/Activities #1: JINGLES/COMMERICALS

1967 Bounty Commercial:


2009 Bounty Commercial:
The first commercial (above) for Bounty paper towels was created in 1967. It was the first televised commercial for Bounty paper towels. Since special effects had just started becoming popular the 1967 commerical used special effects to attract customers. In the first commerical the slogan is "It Absorbs Like Magic" and then in the commercial the stand magically zaps away. Fast Forward about 42 years and the Bounty commercials don't really use special effects anymore. I think that because the product was new they wanted to start with a bang. Now since you either use Bounty paper towels or you don't there is no point in spending the money for special effects in a paper towel commercial. Now in the new commercials they create real life situations in which messes can arise. They impress consumers by showing well their product can clean up a mess. This is represented in the second commercial where the mother and daughter are building a paper mache world. The narrator in this commercial calls the present Bounty paper towel "The thirstiest yet" paper towel. Now in commercials they state that tests have been done to prove that their product is better than the others. This is a way to get consumers to by the product if they know that actual tests have been done. In the previous commercial they just stated that it was better than the leading brand of papertowel. Today the slogan for Bounty paper towels is "The Quilted Quicker Picker Upper", which is better than the previous one because it is a tune with the way the product works in reality. Magic isn't real so using words that effectively show the products quality is very important especially in the advertising business. Plus, it is so catchy that when you are shoeing for paper towels that you might chose Bounty just because it's "the Quilted Quicker Picker Upper."

Before DVR and TiVo you would have to watch all the commercials. I chose Bounty because I will always remember watching the commercials and hearing the slogan “The Quilted Quicker-Picker-Upper.” I use to make messes on purpose just so I could use Bounty to clean them up. I use to say the “The Quilted Quicker Picker Upper" while I was cleaning. Bounty reminds me of my childhood innocence.